An article by Andrea Iseman.
In a gorgeous loft space in downtown Toronto lies one of Toronto’s most innovative and successful non-for-profit organizations; rethink breast cancer. Executive Director, MJ DeCoteau, is a girly girl, who fills her office with girly music, has a lounge instead of a board room, and prides herself on creating a fun environment for all the people she works with. Formed with Alison Gordon in 2001, rethink breast cancer came from the idea MJ had about not understanding why pamphlets about breast cancer had to look so drab and ugly. Working with great designers, rethink puts a new face on the material by using creative and unconventional ways to communicate about the widespread disease that has touched every woman in some form. Besides being inspired by those around her and helping in the fight against breast cancer, MJ enjoys spending time with her five-year-old daughter and figure skating. Hoping to expand rethink into other areas of Canada, MJ wants rethink to be able to connect with all young women – whether it is someone online or in a small town. … Read the rest of the article at SheDoesTheCity.com.
Executive Director, MJ DeCoteau
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