An article by Susan O'Neill.
For the launch of this year's Fashion Targets Breast Cancer campaign, Rethink joined forces with Joe Fresh Style—designer of the 2009 T-shirts—and held a kick-off party with a burlesque show.
To unveil its new partnership with Joe Fresh Style for this year’s Fashion Targets Breast Cancer Campaign, Rethink Breast Cancer hosted a cocktail party and burlesque show for 150 journalists and sponsors at Jezebel Tuesday. “We thought a burlesque club in a back alley off of Ossington might attract a few people,” Katie Gillespie, a senior manager with Rethink, said of the venue choice. “It has created some buzz itself.” ... Read the rest of the article at BizBash.com
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