Breast Fest PSA Shoot - Part I

I'm writing from the set of our latest PSA (pubic service announcement) - "Feel Up!" It's all boobs all the time at Rethink Breast Cancer! After the "Save The Boobs" madness shooting a PSA will never be the same.

Heading out to the Beaches at 5 a.m. (yes 5 a.m.!!) Toronto seemed like a whole other city.  I can't remember the last time I've been this far East! We are shooting at the Fox theatre in the Beaches and it's a real throw back. Oh the smells! Well I am sitting next to the bathroom as I write this ....

Juniper Park and Partners are doing an amazing job - and all for free! So heart warming to see all the folks dedicating their time to help us promote Breast Fest - our fabulous film festival targeting breast cancer.

Michy (from Rethink) is wondering: How long would it take to get the smell of popcorn out of the this very old theatre?  Any thoughts? Weigh in!

Alison Gordon (VP Strategy, Marketing and Communications)
Rethink Breast Cancer