World Conference on Breast Cancer

Rethink Breast Cancer participated at the World Conference on Breast Cancer in Hamilton earlier this month. The conference brought out delegates from over 38 countries! The booth/marketplace area was quite the sea of pink but I like to think Rethink still managed to stand out. It was great to chat with women from all over the world who came by the booth. 

Rethink also hosted the lunch plenary on the Friday of the conference, which was very well received. Our goal was to share with the audience some of our knowledge and experience about creating and running support programs for young women with breast cancer. I had an opportunity to give everyone a quick overview of Rethink Breast Cancer and our unique approach. Then, we showed About Her, a short film we created that tells the powerful story of five young women dealing with Her2+ breast cancer. I’ve seen the film quite a few times (of course) but it’s always an amazing experience to watch it with a new audience. There was quite a powerful, palpable feeling of awe and empathy as we sat in the darkened ballroom with the beautiful faces of the women in the film illuminating the big screen. We sat in silence and listened as they shared their stories and experiences. 

The lovely and amazing (and extremely funny) Lisa Rendall, one of the women featured in the film whose one-liners never fail to earn a hearty communal laugh recently passed away from metastatic breast cancer. It turned out that one of Lisa’s best friends was in the audience. She came up afterwards, overwhelmed with emotion and still dealing with deep loss but she was very touched that Lisa’s personality continues to touch people through the film. I’m so thankful she was a part of About Her and that we have this stunning film as a tribute to her and as a kind of representation and celebration of all the incredible young women we serve. We were so excited to be able to tell Lisa’s friend that the feature length version of the film will be airing on W network this October. More on that later…

Have a great Canada Day everyone!!

MJ DeCoteau
Founder & Executive Director

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