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| Alison Gordon and MJ DeCoteau at Breast Fest |
Rethink burst on the scene almost 10 years ago with a desire to change the face of breast cancer….to show that breast cancer is not just an older woman’s disease—that young women need to get involved and get educated; that young women get breast cancer too.
I lost my mom to breast cancer when I was 22. I wanted something more than the drab, scary medical breast cancer pamphlets and frilly, pink ribbon apparel. There was an opportunity for a new breed of breast cancer charity, one that was “rethinking” how we engage with this cause.
Rethink has become well-known for adding sass and style to the breast cancer community through wild and crazy events like Boobyball, our stylish Fashion Targets Breast Cancer t-shirt campaign and innovative programs like Breast Fest, the world’s first breast cancer related film festival.
This fall, we rocked the cause again with our Your Man Reminder smart-phone app and promo video that went very viral—1.7 million views on YouTube and a top 7 finalist for Mashable’s Best Social Good Cause Campaign. And, speaking of social media success, our facebook went from 4,000 to 20,000 “likes!”
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| Boobyball 10th Birthday Party |
But, sometimes, in the fun and excitement of our marketing savvy approach, I think people can forget that Rethink is a charity. A small, grass-roots charity in need of funding for much-needed, niche programs!
Rethink Breast Cancer’s mission is to continuously pioneer cutting edge breast cancer education, research and support that speaks fearlessly to the needs of young women.
We rely on generous donors to fund our innovative breast cancer research program. We rely on donors to help us provide practical and emotional support to young women diagnosed with breast cancer.
Breast cancer is devastating at any age. But the needs of young women who find themselves diagnosed with breast cancer are complicated. Diagnosis during pregnancy, effects of chemo on fertility, risk of menopausal symptoms or osteoporosis, feelings of isolation, questions about sexuality, childcare, employment and money are just some of the issues for breast cancer patients in their 20s and 30s.
Rethink creates resources and programs to help young women—to advocate for them, to support them and to provide community so they don’t feel alone.
If every one of our Facebook fans made a modest donation of $50, $20 or even $10 (a cool shout out to our 10 years of changing the face of breast cancer!), we could fund all our support programs for young women with breast cancer for the entire year!
If you care about young women, if you want to help save breasts and more importantly lives, if you value Rethink’s bold, challenger approach and want to see us to continue to do creative work to inspire action, I’ll hope you’ll choose to act right now.
And since we’re fans of the “win-win” and clearly women (and men!) around the world are responding to breast health info wed to six-pack abs, a chiseled jaw and sparkly eyes, we’re throwing in a bonus. If we reach our fundraising goal before New Year’s, we’ll release an extended version of the Your Man Reminder video. More abs, more dance moves and more TLC!
All my best,
MJ DeCoteau
Founder and Executive Director
Rethink Breast Cancer
P.S. When you make a donation to Rethink Breast Cancer this holiday season, you can send one of our hottie holiday e-cards to someone you love!
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